An Analysis of Lady Godiva, from Myth to Brand

Authors

DOI:

https://doi.org/10.47613/reflektif.2022.76

Keywords:

Godiva, myth, marka, Berger, Levi-Strauss

Abstract

This article aims to provide a feminist and cultural reading on the myth of Lady Godiva. In this context, the myth was read within the framework of Levi Strauss’s structural anthropological theory, some elements in the story were analyzed with Berger’s theory of vision styles, and the transformation process of the myth into a brand name was evaluated.

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Published

2022-06-01

How to Cite

Yılmaz, M. (2022). An Analysis of Lady Godiva, from Myth to Brand. REFLEKTIF Journal of Social Sciences, 3(2), 369–378. https://doi.org/10.47613/reflektif.2022.76

Issue

Vol. 3 No. 2 (2022): June

Section

Off Topic

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Copyright (c) 2022 Melisa Yılmaz

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